Above the Influence

Above the Influence is a campaign that encourages teens to think for themselves and not fall into the life of alcohol and drugs.   Above the Influence's campaign is effective because it uses real teens testimonials to really connect with other teens who are being pressured into following the crowd. The campaign inspires: 

creativity

leadership

getting involved

having a positive future 

 This campaign is so helpful and if it can reach one teen then the mission of Above the Influence is complete but I think that this campaign is affecting anyone who sees the website and commercials.